互联网思维与“48系”偶像
「她们是可面对面的偶像」
自 2012 年国内大型女子偶像团体 SNH48 （日本偶像组合 AKB48 的中国地区官方姐妹团，演出基地位于上海）出道以来，其运营方——上海久尚演艺经纪有限公司（以下简称“久尚公司”）就不断地运用互联网思维进行各方面的创新以及推广。
熟悉日本娱乐圈的读者应该比较了解 AKB48 ，她们通过固定时间地点的公共演出和首创的握手会频繁地与粉丝进行互动交流，人气迅速爆棚，多次参加被誉为“日本春晚”的 NHK 跨年晚会《红白歌合戦》，被称为“日本国民组合”。
“48系”偶像每年都有一场特别盛大的活动，也就是有关人气排名的总决选，不过成员的人气排名并不是公司内部决定的，而是通过粉丝们购买投票券投票产生。
为了今年的人气总决选中粉丝们能更方便的投票，久尚公司推出了电子版的投票券，售价为 5 元的电子票除了能给心仪的偶像投出 0.1 票外，还能获得最新单曲的数字版下载权，另外，还可以选择售价 450 元的特别版，能拥有 100 次的 0.1 票投票权利，这样一算，买后者划算不少。
在今年 1 月 31 日举行的“Best 30 年度金曲大赏演唱会”中，运营方宣布了影视企划，成立了旗下独立运营的制片公司，专门打造偶像剧和其他影视作品。就在不久前，抽中拉票综艺节目参与资格的几位成员就去到服装店、网咖以及饭店打工一天，完工后进行了个人拉票会。既然是拉票会，那么就要拉人投票对吧，这时，电子票的作用就凸显了出来。
如果没有电子投票券，在现场想让人买票的话确实比较困难，毕竟售价最低的一档 78 元一张 的CD，在不了解之前，谁会去买呢。但这一次，有了 5 元的电子票（虽然不能投上完整的一票，但是低廉的价格一定能大大降低购入门槛），即使不是粉丝，看到姑娘们的表现，加上现在移动支付的便利性，或许应该会投上 0.1 票为姑娘们加油打气吧。
在 7 月 1 日的一场常规公演结束后，运营方在剧场发表了这一届人气总决选进行到中期的排名情况。万万没想到，一年之后，同期已投票数居然比去年同期增加了 13 万票，让人更无法想象的是，第一名的得票数竟然比第二名的 1 万 2 千多票多出整整一倍！
现如今，国内也相继出现越来越多的“基于互联网思维运营”的偶像团体，久尚公司若想独吞这块大蛋糕，还是比较难。
不管怎么说，这年头，楼下的煎饼果子铺都利用 O2O（线上到线下）模式赚钱了，如果你的产品不搞众筹或者不利用互联网思维，很难让消费者开心的掏钱啊。
Thank you a lot for providing individuals with a very marvellous chance to read from this blog. It can be so kind and packed with a great time for me and my office co-workers to visit your blog particularly three times per week to read the fresh tips you have. And of course, we’re actually astounded concerning the beautiful information served by you. Selected 2 areas in this posting are in truth the most impressive we’ve had.
I in addition to my pals were checking out the excellent items located on your site then all of the sudden I had an awful suspicion I had not thanked the website owner for those secrets. The men came totally happy to read them and have definitely been having fun with them. We appreciate you being well kind and for deciding on this form of notable ideas millions of individuals are really desperate to be aware of. My personal honest apologies for not saying thanks to you sooner.
I precisely wished to appreciate you again. I’m not certain the things that I would have sorted out without the type of ideas contributed by you on that topic. This has been a very daunting circumstance in my view, however , taking a look at your skilled manner you dealt with it forced me to cry over joy. Now i am happy for the help and as well , hope you recognize what an amazing job you are always providing teaching other individuals using a web site. I know that you haven’t encountered any of us.
I wish to show appreciation to this writer for bailing me out of this type of incident. Right after browsing through the search engines and coming across things which were not beneficial, I assumed my life was well over. Existing devoid of the approaches to the issues you’ve resolved by means of the website is a serious case, and the ones which might have negatively damaged my entire career if I hadn’t come across your blog post. The capability and kindness in dealing with the whole thing was excellent. I don’t know what I would have done if I had not encountered such a thing like this. It’s possible to at this moment look forward to my future. Thanks very much for the reliable and results-oriented help. I won’t think twice to propose the website to anybody who should have guidelines about this subject matter.
Hello. excellent job. I did not imagine this. This is a impressive story. Thanks!
Just want to say your article is as surprising. The clarity in your post is simply great and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please continue the gratifying work.
As a Newbie, I am constantly exploring online for articles that can benefit me. Thank you
Hiya, I’m really glad I’ve found this info. Today bloggers publish just about gossips and internet and this is really annoying. A good website with interesting content, that is what I need. Thanks for keeping this web site, I’ll be visiting it. Do you do newsletters? Cant find it.
There are definitely a lot of particulars like that to take into consideration. That is a nice level to deliver up. I supply the ideas above as common inspiration however clearly there are questions just like the one you bring up the place a very powerful factor will likely be working in sincere good faith. I don?t know if greatest practices have emerged around things like that, however I’m positive that your job is clearly recognized as a fair game. Both boys and girls feel the impression of only a second抯 pleasure, for the remainder of their lives.
Good day! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Appreciate it!
Somebody necessarily lend a hand to make severely articles I might state. This is the first time I frequented your web page and so far? I amazed with the research you made to make this actual submit amazing. Wonderful activity!
I not to mention my buddies were digesting the excellent techniques found on the blog and then quickly developed an awful feeling I never thanked the web blog owner for those strategies. My young boys had been as a consequence thrilled to study them and have now simply been enjoying them. Appreciation for really being so thoughtful as well as for opting for such excellent subjects millions of individuals are really wanting to understand about. Our own sincere regret for not expressing gratitude to you earlier.
I’m commenting to make you know of the great encounter our child found checking your blog. She figured out plenty of things, not to mention what it’s like to have a wonderful coaching mindset to make others without problems comprehend chosen very confusing issues. You really surpassed her expectations. Thank you for rendering such warm and friendly, safe, educational not to mention easy thoughts on that topic to Evelyn.
My wife and i ended up being quite fulfilled that Louis managed to finish off his analysis through your ideas he obtained while using the web pages. It is now and again perplexing to just be releasing procedures that other people could have been trying to sell. So we do understand we need the writer to thank because of that. Most of the explanations you have made, the simple web site menu, the friendships you will help instill – it is mostly powerful, and it’s aiding our son and our family recognize that that subject matter is enjoyable, and that is extraordinarily essential. Thanks for the whole thing!
I and my buddies came going through the best guidelines located on the website while immediately got a horrible suspicion I had not thanked the blog owner for those secrets. The young men ended up as a consequence thrilled to study them and have definitely been making the most of those things. Thanks for being very helpful and then for deciding on this form of outstanding guides most people are really needing to understand about. My very own honest regret for not expressing appreciation to you sooner.
Hello.This post was extremely interesting, especially since I was browsing for thoughts on this issue last Monday.
magnificent points altogether, you just received a logo new reader. What would you recommend in regards to your post that you just made a few days in the past? Any sure?
Definitely, what a fantastic site and enlightening posts, I definitely will bookmark your site.Best Regards!
Great ¡V I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs and related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Excellent task..
I simply wanted to thank you very much once more. I do not know the things that I would’ve accomplished in the absence of the type of tactics contributed by you directly on such a situation. It has been an absolute distressing circumstance in my circumstances, but seeing this specialised approach you managed it forced me to weep with delight. I will be happier for this information and then wish you are aware of a great job you’re undertaking instructing other individuals all through your websites. I am sure you’ve never met all of us.