互联网思维与“48系”偶像
「她们是可面对面的偶像」
自 2012 年国内大型女子偶像团体 SNH48 （日本偶像组合 AKB48 的中国地区官方姐妹团，演出基地位于上海）出道以来，其运营方——上海久尚演艺经纪有限公司（以下简称“久尚公司”）就不断地运用互联网思维进行各方面的创新以及推广。
熟悉日本娱乐圈的读者应该比较了解 AKB48 ，她们通过固定时间地点的公共演出和首创的握手会频繁地与粉丝进行互动交流，人气迅速爆棚，多次参加被誉为“日本春晚”的 NHK 跨年晚会《红白歌合戦》，被称为“日本国民组合”。
“48系”偶像每年都有一场特别盛大的活动，也就是有关人气排名的总决选，不过成员的人气排名并不是公司内部决定的，而是通过粉丝们购买投票券投票产生。
为了今年的人气总决选中粉丝们能更方便的投票，久尚公司推出了电子版的投票券，售价为 5 元的电子票除了能给心仪的偶像投出 0.1 票外，还能获得最新单曲的数字版下载权，另外，还可以选择售价 450 元的特别版，能拥有 100 次的 0.1 票投票权利，这样一算，买后者划算不少。
在今年 1 月 31 日举行的“Best 30 年度金曲大赏演唱会”中，运营方宣布了影视企划，成立了旗下独立运营的制片公司，专门打造偶像剧和其他影视作品。就在不久前，抽中拉票综艺节目参与资格的几位成员就去到服装店、网咖以及饭店打工一天，完工后进行了个人拉票会。既然是拉票会，那么就要拉人投票对吧，这时，电子票的作用就凸显了出来。
如果没有电子投票券，在现场想让人买票的话确实比较困难，毕竟售价最低的一档 78 元一张 的CD，在不了解之前，谁会去买呢。但这一次，有了 5 元的电子票（虽然不能投上完整的一票，但是低廉的价格一定能大大降低购入门槛），即使不是粉丝，看到姑娘们的表现，加上现在移动支付的便利性，或许应该会投上 0.1 票为姑娘们加油打气吧。
在 7 月 1 日的一场常规公演结束后，运营方在剧场发表了这一届人气总决选进行到中期的排名情况。万万没想到，一年之后，同期已投票数居然比去年同期增加了 13 万票，让人更无法想象的是，第一名的得票数竟然比第二名的 1 万 2 千多票多出整整一倍！
现如今，国内也相继出现越来越多的“基于互联网思维运营”的偶像团体，久尚公司若想独吞这块大蛋糕，还是比较难。
不管怎么说，这年头，楼下的煎饼果子铺都利用 O2O（线上到线下）模式赚钱了，如果你的产品不搞众筹或者不利用互联网思维，很难让消费者开心的掏钱啊。
I’m curious to find out what blog system you are using?
A lot of thanks for all of the work on this site. My niece really likes managing investigation and it is easy to see why. Most of us notice all relating to the compelling medium you make insightful guides on this blog and as well as strongly encourage contribution from other individuals about this point plus my child has been starting to learn so much. Enjoy the remaining portion of the new year. You’re the one doing a great job.
I just wanted to write down a simple comment in order to thank you for some of the pleasant concepts you are showing on this site. My extensive internet investigation has at the end of the day been compensated with extremely good suggestions to exchange with my companions. I ‘d point out that most of us site visitors actually are rather endowed to dwell in a remarkable site with so many perfect people with interesting strategies. I feel somewhat lucky to have discovered your web site and look forward to so many more fun minutes reading here. Thanks a lot once more for everything.
I like what you guys are up too. Such clever work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂
Wow, amazing weblog layout! How long have you been blogging for? you make running a blog glance easy. The whole look of your web site is wonderful, let alone the content material!
I wanted to draft you the very little word to say thank you once again on the amazing things you’ve featured at this time. It’s really unbelievably generous with people like you to make freely precisely what a lot of folks would have made available as an ebook in order to make some money for themselves, even more so now that you might well have done it in the event you decided. These ideas likewise worked to be the easy way to realize that other people online have a similar zeal just as my personal own to know good deal more with regard to this problem. I am certain there are thousands of more pleasurable situations up front for people who discover your blog.
I think other site proprietors should take this site as an model, very clean and great user friendly style and design, as well as the content. You are an expert in this topic!
I¡¦ve recently started a blog, the info you offer on this web site has helped me greatly. Thanks for all of your time & work.
I am also writing to make you be aware of what a great discovery my friend’s child obtained browsing your web site. She came to find plenty of issues, not to mention how it is like to have an amazing coaching mindset to have a number of people with no trouble know just exactly several hard to do matters. You undoubtedly surpassed visitors’ expectations. Thanks for providing the invaluable, trusted, edifying and as well as fun tips on this topic to Kate.
Hello my family member! I wish to say that this post is awesome, great written and come with almost all significant infos. I would like to peer extra posts like this .
I and also my friends have been checking the nice procedures found on your website while the sudden I had a horrible feeling I never expressed respect to the blog owner for those techniques. The men were totally happy to see all of them and have now without a doubt been taking advantage of those things. Appreciation for getting quite thoughtful as well as for getting varieties of wonderful ideas most people are really wanting to discover. Our honest apologies for not expressing appreciation to earlier.
My brother suggested I might like this web site. He was entirely right. This post actually made my day. You can not imagine just how much time I had spent for this info! Thanks!
Thank you for all your valuable labor on this website. Gloria takes pleasure in making time for research and it’s really obvious why. We all know all relating to the compelling means you deliver efficient steps through the website and as well as encourage contribution from the others on that issue and our own simple princess is becoming educated a whole lot. Enjoy the remaining portion of the new year. You are conducting a fabulous job.
whoah this blog is magnificent i like studying your articles. Stay up the great work! You already know, a lot of people are hunting around for this info, you could help them greatly.
Thanks a bunch for sharing this with all folks you actually know what you are speaking about! Bookmarked. Kindly also seek advice from my web site =). We can have a link exchange contract among us!
I am now not certain where you’re getting your information, but good topic. I must spend a while learning much more or working out more. Thank you for great information I was looking for this information for my mission.
I must express appreciation to this writer just for bailing me out of this type of instance. After checking throughout the online world and finding proposals which were not helpful, I assumed my entire life was well over. Living minus the strategies to the issues you’ve resolved through this short post is a serious case, as well as ones which could have in a wrong way damaged my career if I hadn’t discovered your web site. Your personal skills and kindness in touching all the pieces was excellent. I’m not sure what I would’ve done if I had not come upon such a subject like this. It’s possible to now look forward to my future. Thanks a lot very much for this skilled and result oriented guide. I will not be reluctant to suggest your blog post to any person who ought to have guidelines about this subject.
I’ve been surfing online more than 3 hours these days, but I never discovered any interesting article like yours. It¡¦s pretty price enough for me. Personally, if all web owners and bloggers made good content material as you did, the net might be much more helpful than ever before.
You made some clear points there. I looked on the internet for the subject and found most people will agree with your site.
I precisely desired to thank you so much yet again. I do not know what I might have made to happen in the absence of the type of techniques discussed by you concerning that question. It became a frustrating issue for me personally, but considering your well-written strategy you managed the issue forced me to weep with fulfillment. I’m just happier for your help and sincerely hope you really know what a great job you are always doing instructing many people using your web page. Probably you have never met any of us.