互联网思维与“48系”偶像

互联网思维与“48系”偶像

a04b2a1dgw1eto9pcup18j20xc0irwhx

「她们是可面对面的偶像」

自 2012 年国内大型女子偶像团体 SNH48 (日本偶像组合 AKB48 的中国地区官方姐妹团,演出基地位于上海)出道以来,其运营方——上海久尚演艺经纪有限公司(以下简称“久尚公司”)就不断地运用互联网思维进行各方面的创新以及推广。

熟悉日本娱乐圈的读者应该比较了解 AKB48 ,她们通过固定时间地点的公共演出和首创的握手会频繁地与粉丝进行互动交流,人气迅速爆棚,多次参加被誉为“日本春晚”的 NHK 跨年晚会《红白歌合戦》,被称为“日本国民组合”。

“48系”偶像每年都有一场特别盛大的活动,也就是有关人气排名的总决选,不过成员的人气排名并不是公司内部决定的,而是通过粉丝们购买投票券投票产生。

为了今年的人气总决选中粉丝们能更方便的投票,久尚公司推出了电子版的投票券,售价为 5 元的电子票除了能给心仪的偶像投出 0.1 票外,还能获得最新单曲的数字版下载权,另外,还可以选择售价 450 元的特别版,能拥有 100 次的 0.1 票投票权利,这样一算,买后者划算不少。

在今年 1 月 31 日举行的“Best 30 年度金曲大赏演唱会”中,运营方宣布了影视企划,成立了旗下独立运营的制片公司,专门打造偶像剧和其他影视作品。就在不久前,抽中拉票综艺节目参与资格的几位成员就去到服装店、网咖以及饭店打工一天,完工后进行了个人拉票会。既然是拉票会,那么就要拉人投票对吧,这时,电子票的作用就凸显了出来。

如果没有电子投票券,在现场想让人买票的话确实比较困难,毕竟售价最低的一档 78 元一张 的CD,在不了解之前,谁会去买呢。但这一次,有了 5 元的电子票(虽然不能投上完整的一票,但是低廉的价格一定能大大降低购入门槛),即使不是粉丝,看到姑娘们的表现,加上现在移动支付的便利性,或许应该会投上 0.1 票为姑娘们加油打气吧。

在 7 月 1 日的一场常规公演结束后,运营方在剧场发表了这一届人气总决选进行到中期的排名情况。万万没想到,一年之后,同期已投票数居然比去年同期增加了 13 万票,让人更无法想象的是,第一名的得票数竟然比第二名的 1 万 2 千多票多出整整一倍!

现如今,国内也相继出现越来越多的“基于互联网思维运营”的偶像团体,久尚公司若想独吞这块大蛋糕,还是比较难。

不管怎么说,这年头,楼下的煎饼果子铺都利用 O2O(线上到线下)模式赚钱了,如果你的产品不搞众筹或者不利用互联网思维,很难让消费者开心的掏钱啊。

 

 

《互联网思维与“48系”偶像》有1,205条留言

  1. Thanks a lot for providing individuals with a very memorable opportunity to read articles and blog posts from this blog. It is often so cool and also full of amusement for me and my office colleagues to visit the blog at least 3 times a week to see the latest stuff you will have. Not to mention, I am just at all times astounded with the extraordinary tricks you serve. Some 1 facts in this posting are certainly the most suitable we have had.

  2. Instead of shopping all around, I bought this accordinged to the customer reviews as well as could not be actually more pleased. That is actually perfectly produced and also definitely performs hold this is actually form.

  3. I would like to point out my appreciation for your kind-heartedness in support of those people that really want assistance with this one concern. Your personal dedication to getting the message up and down had become incredibly functional and has constantly encouraged regular people much like me to realize their pursuits. Your amazing important suggestions entails a great deal a person like me and much more to my fellow workers. Thank you; from each one of us.

  4. WowHurrah, that’s what I was lookingsearchingseekingexploring for, what a stuffinformationdatamaterial! presentexisting here at this blogweblogwebpagewebsiteweb site, thanks admin of this websiteweb sitesiteweb page.

  5. My husband and i were quite joyful when Chris could do his investigation because of the precious recommendations he came across using your weblog. It is now and again perplexing just to possibly be giving freely solutions that many people have been trying to sell. So we do understand we need the website owner to thank for that. Those illustrations you have made, the simple blog menu, the relationships you help to foster – it’s got everything impressive, and it’s leading our son and the family do think the topic is awesome, and that is particularly serious. Thank you for the whole lot!

  6. I would like to express my respect for your kind-heartedness for men and women who must have help on the field. Your personal dedication to passing the message up and down has been extraordinarily good and have consistently empowered regular people much like me to get to their targets. Your personal insightful report entails much a person like me and much more to my office workers. With thanks; from everyone of us.

  7. Thanks so much for giving everyone an extraordinarily nice chance to check tips from this website. It is often so pleasant and full of a great time for me and my office friends to search your blog at minimum thrice per week to read the latest things you have got. And indeed, I am certainly pleased with your fabulous information served by you. Selected 2 ideas on this page are ultimately the most impressive I have ever had.

  8. I loveI really likeI enjoyI likeEveryone loves what you guys areare usuallytend to be up too. This sort ofThis type ofSuchThis kind of clever work and exposurecoveragereporting! Keep up the superbterrificvery goodgreatgoodawesomefantasticexcellentamazingwonderful works guys I’ve incorporatedaddedincluded you guys to myourmy personalmy own blogroll.

  9. I in addition to my friends ended up taking note of the excellent tips and hints on the blog then quickly developed a terrible suspicion I had not expressed respect to the web site owner for them. Most of the men were definitely for that reason stimulated to read through all of them and have actually been loving them. We appreciate you genuinely so thoughtful and for using this form of superior resources millions of individuals are really needing to discover. My personal honest regret for not saying thanks to sooner.

  10. My wife and i ended up being now glad that Peter managed to round up his investigations with the ideas he was given from your very own weblog. It’s not at all simplistic just to continually be releasing instructions that many people have been making money from. We take into account we need the blog owner to give thanks to because of that. All the explanations you’ve made, the easy blog navigation, the friendships you assist to promote – it’s got all powerful, and it is helping our son in addition to our family reckon that this situation is enjoyable, which is certainly tremendously mandatory. Thank you for the whole lot!

  11. Hello my friend! I wish to say that this post is amazing, nice written and include almost all important infos. I would like to peer extra posts like this .

  12. I just wanted to write down a note to say thanks to you for the fabulous tips and hints you are posting on this website. My extensive internet lookup has at the end of the day been honored with excellent facts and techniques to exchange with my close friends. I ‘d claim that many of us readers actually are definitely fortunate to dwell in a very good network with so many perfect people with interesting tips and hints. I feel really blessed to have seen the web site and look forward to some more brilliant minutes reading here. Thank you again for a lot of things.

  13. I’m also writing to make you be aware of of the incredible experience my princess gained going through your blog. She picked up a lot of issues, most notably what it is like to have an amazing teaching heart to have other individuals completely fully grasp several complex topics. You really surpassed her expected results. I appreciate you for showing the productive, dependable, informative and as well as easy thoughts on that topic to Gloria.

  14. I really wanted to write a brief note to be able to say thanks to you for these stunning tactics you are giving out on this website. My particularly long internet investigation has at the end been honored with really good points to share with my colleagues. I would believe that many of us website visitors are definitely fortunate to exist in a magnificent network with very many brilliant people with beneficial secrets. I feel very much privileged to have used the web pages and look forward to tons of more brilliant times reading here. Thanks a lot once again for all the details.

  15. You actually make it seem really easy with your presentation but I find this topic to be actually one thing that I feel I might by no means understand. It seems too complicated and extremely wide for me. I am having a look forward to your next publish, I will try to get the dangle of it!

  16. I intended to send you that little bit of observation just to say thanks once again for your pleasant information you have featured above. It’s tremendously generous of you to present openly what many people could possibly have sold as an e book to end up making some profit on their own, notably now that you might well have tried it in the event you considered necessary. These tricks additionally served to become fantastic way to be sure that many people have the same dream just as mine to see a great deal more in terms of this matter. I think there are some more enjoyable occasions up front for folks who discover your site.

评论已关闭。