互联网思维与“48系”偶像
「她们是可面对面的偶像」
自 2012 年国内大型女子偶像团体 SNH48 （日本偶像组合 AKB48 的中国地区官方姐妹团，演出基地位于上海）出道以来，其运营方——上海久尚演艺经纪有限公司（以下简称“久尚公司”）就不断地运用互联网思维进行各方面的创新以及推广。
熟悉日本娱乐圈的读者应该比较了解 AKB48 ，她们通过固定时间地点的公共演出和首创的握手会频繁地与粉丝进行互动交流，人气迅速爆棚，多次参加被誉为“日本春晚”的 NHK 跨年晚会《红白歌合戦》，被称为“日本国民组合”。
“48系”偶像每年都有一场特别盛大的活动，也就是有关人气排名的总决选，不过成员的人气排名并不是公司内部决定的，而是通过粉丝们购买投票券投票产生。
为了今年的人气总决选中粉丝们能更方便的投票，久尚公司推出了电子版的投票券，售价为 5 元的电子票除了能给心仪的偶像投出 0.1 票外，还能获得最新单曲的数字版下载权，另外，还可以选择售价 450 元的特别版，能拥有 100 次的 0.1 票投票权利，这样一算，买后者划算不少。
在今年 1 月 31 日举行的“Best 30 年度金曲大赏演唱会”中，运营方宣布了影视企划，成立了旗下独立运营的制片公司，专门打造偶像剧和其他影视作品。就在不久前，抽中拉票综艺节目参与资格的几位成员就去到服装店、网咖以及饭店打工一天，完工后进行了个人拉票会。既然是拉票会，那么就要拉人投票对吧，这时，电子票的作用就凸显了出来。
如果没有电子投票券，在现场想让人买票的话确实比较困难，毕竟售价最低的一档 78 元一张 的CD，在不了解之前，谁会去买呢。但这一次，有了 5 元的电子票（虽然不能投上完整的一票，但是低廉的价格一定能大大降低购入门槛），即使不是粉丝，看到姑娘们的表现，加上现在移动支付的便利性，或许应该会投上 0.1 票为姑娘们加油打气吧。
在 7 月 1 日的一场常规公演结束后，运营方在剧场发表了这一届人气总决选进行到中期的排名情况。万万没想到，一年之后，同期已投票数居然比去年同期增加了 13 万票，让人更无法想象的是，第一名的得票数竟然比第二名的 1 万 2 千多票多出整整一倍！
现如今，国内也相继出现越来越多的“基于互联网思维运营”的偶像团体，久尚公司若想独吞这块大蛋糕，还是比较难。
不管怎么说，这年头，楼下的煎饼果子铺都利用 O2O（线上到线下）模式赚钱了，如果你的产品不搞众筹或者不利用互联网思维，很难让消费者开心的掏钱啊。
Your own dedication to receiving the message during came to be quite powerful and have consistently enabled employees like me to arrive in their desired aims.
Heya i’m for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you aided me.
I like this post, enjoyed this one thankyou for putting up.
Hello There. I found your blog using msn. This is a really well written article. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll certainly comeback.
I wanted to put you this little word to finally say thanks the moment again regarding the spectacular information you’ve shown on this site. This has been certainly generous with people like you in giving without restraint what exactly a lot of folks could have sold as an electronic book to earn some cash for their own end, notably given that you might have done it in case you considered necessary. These points additionally acted to be a good way to be aware that other people online have the same interest just like my own to grasp a lot more in respect of this matter. I believe there are thousands of more fun instances in the future for individuals that scan through your website.
HeyHello There. I foundI discovered your blogweblog the use ofusingthe usage of msn. This isThat is a veryan extremelya really smartlywellneatly written article. I willI’ll be suremake sure to bookmark it and come backreturn to readlearn moreextra of your usefulhelpful informationinfo. Thank youThanks for the post. I willI’ll definitelycertainly comebackreturn.
Some genuinely wonderful blog posts on this internet site , regards for contribution.
I’ve recently started a website, the information you offer on this site has helped me greatly. Thanks for all of your time & work. “So full of artless jealousy is guilt, It spills itself in fearing to be spilt.” by William Shakespeare.
I simplyjust could notcouldn’t leavedepartgo away your siteweb sitewebsite prior tobefore suggesting that I reallyextremelyactually enjoyedloved the standardthe usual informationinfo a personan individual supplyprovide for youron yourin yourto your visitorsguests? Is going togonna be backagain frequentlyregularlyincessantlysteadilyceaselesslyoftencontinuously in order toto check up oncheck outinspectinvestigate cross-check new posts
Thank you for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such great info being shared freely out there.
Hey There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll definitely comeback.
Its superb as your other posts : D, thanks for posting . “Talent does what it can genius does what it must.” by Edward George Bulwer-Lytton.
Hey, you used to write great, but the last several posts have been kinda boring… I miss your super writings. Past several posts are just a little bit out of track! come on!
Everything is very open with a very clearclearprecisereally clear explanationdescriptionclarification of the issueschallenges. It was trulyreallydefinitely informative. Your website isYour site is very usefulvery helpfulextremely helpfuluseful. Thanks forThank you forMany thanks for sharing!
I gotta bookmark this web site it seems very helpful handy
I like the valuable information you provide in your articles. I will bookmark your weblog and check again here frequently. I am quite certain I will learn many new stuff right here! Good luck for the next!
Simply wanna input that you have a very decent internet site , I enjoy the layout it actually stands out.
Very interesting information!Perfect just what I was searching for! “Neurotics build castles in the air, psychotics live in them. My mother cleans them.” by Rita Rudner.
Thanks for one’sfor onesfor yourfor your personalfor afor theon your marvelous posting! I actuallyseriouslyquitedefinitelyreallygenuinelytrulycertainly enjoyed reading it, you could beyou areyou can beyou might beyou’reyou will beyou may beyou happen to be a great author. I will make sure toensure that Ibe sure toalwaysmake certain tobe sure toremember to bookmark your blog and willand definitely willand will eventuallyand will oftenand may come back from now ondown the roadin the futurevery soonsomedaylater in lifeat some pointin the foreseeable futuresometime soonlater on. I want to encourage you to ultimatelythat youyourself toyou to definitelyyou toone toyou continue your great jobpostswritingwork, have a nice daymorningweekendholiday weekendafternoonevening!
I reckon something truly interesting about your web blog so I saved to my bookmarks .