互联网思维与“48系”偶像

由

互联网思维与“48系”偶像

a04b2a1dgw1eto9pcup18j20xc0irwhx

「她们是可面对面的偶像」

自 2012 年国内大型女子偶像团体 SNH48 （日本偶像组合 AKB48 的中国地区官方姐妹团，演出基地位于上海）出道以来，其运营方——上海久尚演艺经纪有限公司（以下简称“久尚公司”）就不断地运用互联网思维进行各方面的创新以及推广。

熟悉日本娱乐圈的读者应该比较了解 AKB48 ，她们通过固定时间地点的公共演出和首创的握手会频繁地与粉丝进行互动交流，人气迅速爆棚，多次参加被誉为“日本春晚”的 NHK 跨年晚会《红白歌合戦》，被称为“日本国民组合”。

“48系”偶像每年都有一场特别盛大的活动，也就是有关人气排名的总决选，不过成员的人气排名并不是公司内部决定的，而是通过粉丝们购买投票券投票产生。

为了今年的人气总决选中粉丝们能更方便的投票，久尚公司推出了电子版的投票券，售价为 5 元的电子票除了能给心仪的偶像投出 0.1 票外，还能获得最新单曲的数字版下载权，另外，还可以选择售价 450 元的特别版，能拥有 100 次的 0.1 票投票权利，这样一算，买后者划算不少。

在今年 1 月 31 日举行的“Best 30 年度金曲大赏演唱会”中，运营方宣布了影视企划，成立了旗下独立运营的制片公司，专门打造偶像剧和其他影视作品。就在不久前，抽中拉票综艺节目参与资格的几位成员就去到服装店、网咖以及饭店打工一天，完工后进行了个人拉票会。既然是拉票会，那么就要拉人投票对吧，这时，电子票的作用就凸显了出来。

如果没有电子投票券，在现场想让人买票的话确实比较困难，毕竟售价最低的一档 78 元一张 的CD，在不了解之前，谁会去买呢。但这一次，有了 5 元的电子票（虽然不能投上完整的一票，但是低廉的价格一定能大大降低购入门槛），即使不是粉丝，看到姑娘们的表现，加上现在移动支付的便利性，或许应该会投上 0.1 票为姑娘们加油打气吧。

在 7 月 1 日的一场常规公演结束后，运营方在剧场发表了这一届人气总决选进行到中期的排名情况。万万没想到，一年之后，同期已投票数居然比去年同期增加了 13 万票，让人更无法想象的是，第一名的得票数竟然比第二名的 1 万 2 千多票多出整整一倍！

现如今，国内也相继出现越来越多的“基于互联网思维运营”的偶像团体，久尚公司若想独吞这块大蛋糕，还是比较难。

不管怎么说，这年头，楼下的煎饼果子铺都利用 O2O（线上到线下）模式赚钱了，如果你的产品不搞众筹或者不利用互联网思维，很难让消费者开心的掏钱啊。

 

 

《互联网思维与“48系”偶像》有1,205条留言

  1. You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

  2. I’ve been absent for some time, but now I remember why I used to love this site. Thank you, I¡¦ll try and check back more often. How frequently you update your web site?

  3. Hello, Neat post. There is a problem together with your website in web explorer, would test this¡K IE still is the market leader and a big component of other people will pass over your fantastic writing because of this problem.

  4. I am glad for writing to let you understand what a awesome encounter my child undergone visiting yuor web blog. She mastered such a lot of details, including what it is like to have a wonderful helping nature to let certain people just know a number of multifaceted subject areas. You actually did more than our desires. Many thanks for imparting those insightful, trusted, revealing and in addition fun thoughts on the topic to Evelyn.

  5. Hello my loved one! I wish to say that this post is awesome, nice written and come with approximately all significant infos. I would like to see extra posts like this .

  7. I have been exploring for a bit for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I finally stumbled upon this web site. Reading this information So i am satisfied to exhibit that I’ve an incredibly just right uncanny feeling I came upon exactly what I needed. I such a lot undoubtedly will make sure to do not omit this site and give it a look on a continuing basis.

  9. I would like to thnkx for the efforts you have put in writing this blog. I’m hoping the same high-grade blog post from you in the upcoming also. Actually your creative writing skills has inspired me to get my own web site now. Really the blogging is spreading its wings rapidly. Your write up is a great example of it.

  10. I think this is one of the most significant information for me. And i’m glad reading your article. But want to remark on some general things, The site style is great, the articles is really great : D. Good job, cheers

  11. Magnificent web site. A lot of helpful info here. I¡¦m sending it to some buddies ans additionally sharing in delicious. And certainly, thank you for your effort!

  12. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but instead of that, this is great blog. A great read. I’ll definitely be back.

  14. Hello there, just became aware of your blog through Google, and found that it is really informative. I am gonna watch out for brussels. I will be grateful if you continue this in future. Many people will be benefited from your writing. Cheers!

  15. You have noted very interesting details ! ps decent web site . “High school is closer to the core of the American experience than anything else I can think of.” by Kurt Vonnegut, Jr..

  16. Hello! This is my first visit to your blog! We are a team of volunteers and starting a brand new initiative in a community in precisely the same niche. Your site provided us useful information to work on. You have done an outstanding job. {

  17. Fantastic goods from you, man. I have understand your stuff previous to and you are just too wonderful. I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say it. You make it entertaining and you still care for to keep it sensible. I can not wait to read much more from you. This is really a great web site.

  18. I am commenting to let you be aware of what a fantastic discovery my wife’s daughter encountered viewing the blog. She discovered many details, which included how it is like to possess an excellent giving style to get the mediocre ones quite simply comprehend a number of grueling issues. You truly surpassed people’s expectations. I appreciate you for providing the essential, trusted, explanatory as well as fun tips on that topic to Ethel.

  19. Perfectly pent subject matter, regards for information. “The last time I saw him he was walking down Lover’s Lane holding his own hand.” by Fred Allen.

评论已关闭。

© 2026 斯蒂芬部落 Steven's Blog • Built with